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Sheffield Product

  • business cards
  • invitations
  • music packaging
  • other
  • product for sale
  • design and production
  • about
  • contact
  • blog
Sheffield Product

Why Sheffield? Or, Haven't I Seen That Logo Somewhere?

Added on September 30, 2014 by Dan Selzer.

When I was a kid, every year we'd visit my grandparents in Cleveland and usually visit "the shop". The shop was the specialty paint factory my family ran, Sheffield Bronze. I thought it was cool and thought maybe when I'd grow up I'd get to run a factory.

Many years later after not having visited for some time, my interest in graphic design and printmaking led me to discover and start studying letterpress. At some point a family member mentioned to me "you know there's letterpress printing at the shop, right?"

I did not, and that's when I learned the story of Star Printing from my mother's cousin Mel. I didn't get all of the story straight, and there was plenty to it. I told Mel, a first-class story teller, that he should write it all down, but he responded "why, I'm telling you now", so I fail the oral history part of the assignment and will just sum it up so I can get to the show-and-tell.

At some point in the early 20th century, my great-grandfather Abraham H. Gross started printing, eventually with his own company Star Printing, with a single 8x12 Chandler and Price (made in Cleveland!) There are stories involving the Jewish mob in Cleveland, a shadowy figure called Cousin Willy plus some association with the infamous Shondor Birns; maybe even printing bootleg whiskey labels for Al Capone during the prohibition...midnight Great Lakes boat rides. One day a paint manufacturer couldn't pay for a print job and offered paint in exchange. Taking the opportunity, my great-grandfather and associates sold the paint and knowing a good thing when they see it, the company switched over to making and selling specialty paint products. From bronze paints and heat-resistant aluminum, to tintable paints to chalkboard and ping-pong table paint, Sheffield Bronze Paint Corp. has had and continues to have a nice niche. But what do I know about paint? I know about ink.

The amazing thing is instead of scrapping the 1930s/1940s era print-shop, they kept it running to print many of the package and paint can labels and other ephemera in-house, going another 60+ years without updating the equipment. By the time I learned this print shop even existed in a side-room of the factory, I'd already been taking classes and working on hand-fed C+Ps and Vandercook proof presses, so you didn't need to tell me the value or use of such archaic technologies. 

I've been meaning to post some photos from more recent trips to show off some of the awesome gear and supplies and give a little back story as to why my little print shop in the outer boroughs of NYC is called Sheffield and how I stole the logo from a long-running paint company. Now you know. (The "Product" part is as much a tribute to Fast Product, which is a post for another time.) The first gallery is a photo tour of the factory and print shop, of interest mostly to people who get excited over the prospect of seeing what a 21 x 28 inch 2 color cylinder press looks like. Click the side arrows for all the cool gear shots!

 Exterior view of the Sheffield Bronze Paint Corporation

Exterior view of the Sheffield Bronze Paint Corporation

 Check out these deco curves

Check out these deco curves

 Waiting room (mid-century) furniture

Waiting room (mid-century) furniture

 Plaques and trophies for my grand-father, Sanford Gross, US Table Tennis AND  Cleveland Slow-Pitch Metn's Softball  Hall of Famer

Plaques and trophies for my grand-father, Sanford Gross, US Table Tennis AND Cleveland Slow-Pitch Metn's Softball Hall of Famer

 The office my great-grandfather and grandfather worked at. Where's the computer?

The office my great-grandfather and grandfather worked at. Where's the computer?

 My great-grandfather, Abraham H. Gross

My great-grandfather, Abraham H. Gross

 My great-grandmother and namesake, Dora

My great-grandmother and namesake, Dora

 One shot of factory floor

One shot of factory floor

 Entrance to the printshop

Entrance to the printshop

 Hand-fed motorized Chandler & Price 8x12 old-style press, my great-grandfather's first

Hand-fed motorized Chandler & Price 8x12 old-style press, my great-grandfather's first

 Craftsman 10x15 with feeder, adjustable rails, all the bells & whistles

Craftsman 10x15 with feeder, adjustable rails, all the bells & whistles

 Miehle Vertical

Miehle Vertical

 Miehle Vertical reverse, look at that design

Miehle Vertical reverse, look at that design

 21 x 28 2-color Miller press, this is the kind with the gas-fed flames to help dry ink as paper heads to the delivery board. 

21 x 28 2-color Miller press, this is the kind with the gas-fed flames to help dry ink as paper heads to the delivery board. 

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 Printing of a paint-can label on a giant Miller tympan

Printing of a paint-can label on a giant Miller tympan

 Standing form from a time when all bar-codes where etched metal and everything else was handset. The shop is filled with standing forms like this.

Standing form from a time when all bar-codes where etched metal and everything else was handset. The shop is filled with standing forms like this.

 Type cabinets going back to the days of Star Printing

Type cabinets going back to the days of Star Printing

 Composing stone

Composing stone

 Some of the galley racks

Some of the galley racks

 More cases, mostly filled with Sheffield specific cuts and dies

More cases, mostly filled with Sheffield specific cuts and dies

 Nice old Seybold cutter

Nice old Seybold cutter

 Self-portrait

Self-portrait

This second gallery is just one of hundreds of job folders saved from the days of Star Printing. This one, for printed materials for a night club featuring some hilarious performers is especially awesome. Click to enlarge.

View fullsize  Envelope/job ticket
View fullsize  Program front
View fullsize  Program back
View fullsize  Envelope
View fullsize  Notes for updated program
View fullsize  Final program interior
View fullsize  Menu
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